Amadeus, a B2B Travel Industry Portal for
Project: Amadeus Travel B2B Portal
Role: Systems Analyst, Requirements Analyst
Organized templates for presenting the effects of business
rules applied to a dynamic, personalized application for
Coordinated joint application development (JAD) sessions with
project leaders to determine the system requirements. Analyzed
the client's objectives and the intended marketing approaches
of the site, including product recommendations, targeted
content, and collaborative filtering techniques that were part
of the functional design.
Developed visual representations of content slots for pages to
be displayed based on each system actor we identified.
Visually verified the business rules with the client using
content templates for each actor in each situation.
Results: The web site was tailored to each user
according to the information provided upon registration.
As additional profile data was collected, the business
rules-defined by the templates I developed-generated
personalized site content for the user that increased visitor
retention and customer satisfaction.